Sound:
The music the Mallory Knox produces is generally Alternative/Rock genre. there are elements in the song which makes it clear the song is of this genre with the instruments they use, they use electric guitars and heavy drums which are used throughout the video. they use a lot of metaphors in the lyrics in the song, this implies that the song has a deeper meaning. The lyrics of the song do tie in with the music video for example "I'm coming to get you" as they are walking towards the beggar.
Mise en scene: (CLAMPS)
The costume worn by the band was all white, white skinny jeans, tight white shirt, white braces, black shoes and a black hats, the costume in a music video is very important as it represents the band whole image. The costume is inspired by the 1971 film 'clockwork orange' which they use the same costume in their music video. There are different uses of lighting for different scenes in the music video, the scene where it focuses mainly on the main singer with the bright orange lights in the background, this makes the main singer stand out from the other band members making the main singer more obvious to the audience. The scenes where they're outside create a different mood to the audience. The mixture of different lightings keep it interesting. The actors used are the beggar which the whole is based on, and the gang of boys which the beggar is running from and the actual band members who are protecting the beggar without the beggar realising. There wasn't any use of noticeable makeup on the band members but the did have dirt subtly on their clothes and slight on their faces this is done because it makes the band appear more edgy. The use of props in the video for example the blanket the beggar lost had a part of the video because it shows how the band brought it back to the beggar when he lost it whilst running from the gang. The setting of the scenes were all effective because the scenes were all different which makes it more interesting to the audience.
Camera:
The camera techniques frequently used in this music video were often close ups, mid shots and long shots. These camera techniques were the most used shots, close ups are often used because they give off the sense of a connecting with the audience. The mid shots portray everyday perception of people. Long shots are essential because it allows the viewers to put the setting into context which makes it clearer for the audience to understand. The are different scenes throughout the video which the camera goes back and forth to. Throughout the music video it cuts between the band members and the beggar. It also references to clockwork orange, it uses one of Godwin's codes and conventions, it shows a use of contextual references to the film. A P.O.V shot is used when the beggar is sat down and the band are walking towards him in the last scene, it suggests the band members have the power.
Editing:
The editing techniques used are fairly simple, it isn't noticeable to the audience there is however a scene with the beggar where the is on the floor and a montage is displayed.
