Genre in music videos

Genre conventions depend on the music, by their stage performance and lyrics.

Pop conventions- Ariana Grande

• Bright and bold colours and font.
• Eye catching outfits from iconic brands.
• Often they are choreographed dance routine or a narrative storyline that connotes the lyrics.
• The music is often upbeat.

RnB conventions- Chris Brown

• The conventions for RnB are similar to the Pop convention, how they're presented with bright eye-catching fonts.
• They dress in expensive clothing, including items like gold chains and designer jackets and trainers.
• The settings of RnB music videos are often in night clubs, beaches or mansions, its all show off their wealth.
• They often include beautiful women in their music videos in provocative outfits which highlight their lyrics.

Rock conventions- Green Day

• Conventions for Rock music often consist of dark colours and gothic fonts on their covers.
• Makeup is used to make them appear gothic and more edgy.
• A lot of their music videos are set on stage and are performing with all their music instruments. The electric guitar is a stereo type for the rock genre.

  

Indie- Arctic Monkeys

• These music videos tend to vary conventions, with their music videos, whether they're in in black and white like this arctic monkeys video or and bright and colourful.
• Their music videos are often narrative and they make their setting their focal point by sometimes not even appearing in the video.

 

 



 

 

 



Music and Film magazine advert

Music album magazine advert

Here is a magazine advert for Adele's '21' album. We are presented with an image of Adele as the focus on the magazine advert, we are able to recognise that it is Adele because many of the images of her she is showing a similar facial expression. Also the contrast of the black and white makes her stand out more. This colour scheme does often appear in her music. The colour scheme links to her '21' album cover, the album cover is presented on the magazine so that the audience knows exactly what it looks like so they can easily purchase it. She is looking away from the camera which makes her look vulnerable to the audience, this links to the music she makes which is based on heartbreak love songs.

Conventions of a magazine advert:
- The information like the name of the album and its release date is in bold letters.
- The image on the cover links with music video.
- Where you can purchase it.
- Recording company.
- Reviews on the album from possibly well known celebrities and big publishing companies.

The second magazine advert doesn't advertise her album but it advertises her as an artist. Adele is a very well known artist who is recognise for her heart felt music, she appears on a popular music magazine 'Rolling Stone' she appears very striking from the big voluminous hair and her striking makeup. The use of this is that it draws a lot of attention to her face, it gives little information about Adele on the cover which makes the audience want to read it more. Being on the covers of magazines like this will help to advertise her music because the public will see her music as very heartfelt which will make the audience curious to know more about her because many people can relate to heartfelt music.

 

Film magazine advert

Here shows a magazine advert for 'The Switch' a magazine advert helps to promote the film, because it often has short sentence to give an overall summary of the film which will get the audiences attention and persuade them to go and see it. It'll have brief important information on it, for example, the cinema release, who stars in the movie, directors and producers etc. The is a clear similarity between music magazine adverts and film magazine adverts, they are produced to advertise and appeal to the audience.

Storyboard

Storyboard

Mallory Knox- Beggars video analysis

This video follows the narrative of a beggar running away from a gang of boys and the band trying to protect him. The video is circular narrative because the ending scene repeats the first scene.
Sound:
The music the Mallory Knox produces is generally Alternative/Rock genre. there are elements in the song which makes it clear the song is of this genre with the instruments they use, they use electric guitars and heavy drums which are used throughout the video. they use a lot of metaphors in the lyrics in the song, this implies that the song has a deeper meaning. The lyrics of the song do tie in with the music video for example "I'm coming to get you" as they are walking towards the beggar.

Mise en scene: (CLAMPS)
The costume worn by the band was all white, white skinny jeans, tight white shirt, white braces, black shoes and a black hats, the costume in a music video is very important as it represents the band whole image. The costume is inspired by the 1971 film 'clockwork orange' which they use the same costume in their music video. There are different uses of lighting for different scenes in the music video, the scene where it focuses mainly on the main singer with the bright orange lights in the background, this makes the main singer stand out from the other band members making the main singer more obvious to the audience. The scenes where they're outside create a different mood to the audience. The mixture of different lightings keep it interesting. The actors used are the beggar which the whole is based on, and the gang of boys which the beggar is running from and the actual band members who are protecting the beggar without the beggar realising. There wasn't any use of noticeable makeup on the band members but the did have dirt subtly on their clothes and slight on their faces this is done because it makes the band appear more edgy. The use of props in the video for example the blanket the beggar lost had a part of the video because it shows how the band brought it back to the beggar when he lost it whilst running from the gang. The setting of the scenes were all effective because the scenes were all different which makes it more interesting to the audience.

Camera:

The camera techniques frequently used in this music video were often close ups, mid shots and long shots. These camera techniques were the most used shots, close ups are often used because they give off the sense of a connecting with the audience. The mid shots portray everyday perception of people. Long shots are essential because it allows the viewers to put the setting into context which makes it clearer for the audience to understand. The are different scenes throughout the video which the camera goes back and forth to. Throughout the music video it cuts between the band members and the beggar. It also references to clockwork orange, it uses one of Godwin's codes and conventions, it shows a use of contextual references to the film. A P.O.V shot is used when the beggar is sat down and the band are walking towards him in the last scene, it suggests the band members have the power.

Editing:

The editing techniques used are fairly simple, it isn't noticeable to the audience there is however a scene with the beggar where the is on the floor and a montage is displayed. 

Preliminary Poster

Preliminary Music Video