Mallory Knox- Beggars video analysis

This video follows the narrative of a beggar running away from a gang of boys and the band trying to protect him. The video is circular narrative because the ending scene repeats the first scene.
Sound:
The music the Mallory Knox produces is generally Alternative/Rock genre. there are elements in the song which makes it clear the song is of this genre with the instruments they use, they use electric guitars and heavy drums which are used throughout the video. they use a lot of metaphors in the lyrics in the song, this implies that the song has a deeper meaning. The lyrics of the song do tie in with the music video for example "I'm coming to get you" as they are walking towards the beggar.

Mise en scene: (CLAMPS)
The costume worn by the band was all white, white skinny jeans, tight white shirt, white braces, black shoes and a black hats, the costume in a music video is very important as it represents the band whole image. The costume is inspired by the 1971 film 'clockwork orange' which they use the same costume in their music video. There are different uses of lighting for different scenes in the music video, the scene where it focuses mainly on the main singer with the bright orange lights in the background, this makes the main singer stand out from the other band members making the main singer more obvious to the audience. The scenes where they're outside create a different mood to the audience. The mixture of different lightings keep it interesting. The actors used are the beggar which the whole is based on, and the gang of boys which the beggar is running from and the actual band members who are protecting the beggar without the beggar realising. There wasn't any use of noticeable makeup on the band members but the did have dirt subtly on their clothes and slight on their faces this is done because it makes the band appear more edgy. The use of props in the video for example the blanket the beggar lost had a part of the video because it shows how the band brought it back to the beggar when he lost it whilst running from the gang. The setting of the scenes were all effective because the scenes were all different which makes it more interesting to the audience.

Camera:

The camera techniques frequently used in this music video were often close ups, mid shots and long shots. These camera techniques were the most used shots, close ups are often used because they give off the sense of a connecting with the audience. The mid shots portray everyday perception of people. Long shots are essential because it allows the viewers to put the setting into context which makes it clearer for the audience to understand. The are different scenes throughout the video which the camera goes back and forth to. Throughout the music video it cuts between the band members and the beggar. It also references to clockwork orange, it uses one of Godwin's codes and conventions, it shows a use of contextual references to the film. A P.O.V shot is used when the beggar is sat down and the band are walking towards him in the last scene, it suggests the band members have the power.

Editing:

The editing techniques used are fairly simple, it isn't noticeable to the audience there is however a scene with the beggar where the is on the floor and a montage is displayed. 

Preliminary Poster

Preliminary Music Video

Miley Cyrus Image and Digipak

Miley Cyrus has evolved over the years with her music and her public image. She started out on as a Disney character as Hannah Montana and she did this from a very young age until the shows ended.

During this time her music very upbeat and catchy which was suitable for the target audience for the show which was young girls. After the show she wanted to change her image so she was no long only thought of as Hannah Montana. She brought out her Album 'Can't be tamed' which came out in 2010.

You can see a significant difference with her image just by looking at her, she has changed her hair, she looks more mature and has changed to a more seductive image without being over the top which will persuade people to buy her CD. The colours on the CD also say a lot about the drastic change. The Hannah Montana front cover, its bright colours which appeals to a younger age group. This front cover however is limited with its colour and she stands out in all black leather, making her look more mature and grown up.

 Her latest album shows a significant difference with everything to do with her image. The most noticeable change is her hair, which she cut short and bleached blonde. Her style of music went from young pop music to RnB, she used the 'shock factor' to the public to get everyone talking about her and her music, which a lot of artists do to promote their album.
Her Digipak shows a narrative to it, she is presented covered on the front cover but inside she is shown with an open jacket and with less clothing. Her digipak shows lots of images of her new style and it shows a leaflet which can be pulled out into a poster. She is showing off the 'new her' and because she is main recognised for being Hannah Montana so people will see this revelation which will make the public want to buy the album and discover more about her. Her music became more Rap/RnB, showing a completely new artist.

Music posters

Rock

This music of 'The Rolling Stones' a very well known rock band, they grew in success from the 60's through to the 80's, this was their prime time but they continued to make music for years afterwards and they band are still together today.

This is a poster the band used for their 'Vibration' album. The conventions of the Rock genre are shown with its use of colour and font. They use, Black, white, yellow and red. With the font as well it makes the colours and bold font stand out to the audience. The band have used a black and white images of the band which is a classic trait for a rock band. The dark, bold font represents the band in the same way that the rock band is bold, dark and stands out which shows their style as a band, which is effective when promoting Tours or other events the band may have organised. Its displays key information for the public like key dates, the place where it is held, websites etc.

Pop

Taylor Swift is a classic example for a Pop Artist. She promotes her music in a different style, as each album comes out. Her image has a huge fan base because her music is aimed mainly at teenagers and young adults. She does a lot of music relating to relationships and is also very catchy and upbeat. Which are all popular attributes as they are very popular with the public.

This is a poster of Taylor Swift's Red tour promotion poster. She has used key conventions of her album in the poster. The album is called 'Red' so she has some of the writing in red, its simple but its still effective. There isn't too much going on in the poster, its simplicity makes the poster look sophisticated which is appealing to the audience as it makes the audience feel the sma eway when listening to her music.

 

Here shows another example of Katy Perry's 'Prizm' Tour poster. This shows a more stereo typical image of Pop music. The bright colours of the poster make it very eye catching to the public links well to her music as it is quick and catchy, the bright colours of the poster, make the audience remember it more. And it also helps promote the poster because the bright colours on the poster give an idea to the public as to what the tour will be like.

Alternative/Indie

Artic Monkeys are a very stereo typical Indie band. Their music appeals to many members of the public, to men and women. Its particularly popular to see live because they use acoustic songs on their as additions or as an original part of the album. Which is appealing to many members of the public because shows what they are more likely to sound like live.

 The conventions of their genre are the music it diegetic a lot of the time because it often sounds realistic and is often illustrative in their music videos because the narrative of their songs tells a story. This appeals the audience a lot because they can relate to it. Their performance is often displayed to the public with the main singer in the middle at the front, with guitarists either side with and drummer or a DJ behind the main singer. This shows each member of the band has a part which shows how they are all involved.

Hip Hop

Nicki Manaj is a stereo typical artist for the Hip Hop genre because she represents the rap genre but also shows part of pop which also occurs in this genre.

The conventions of this genre in music videos show low angled shots which imply they are powerful  and the audience are looking up to  them. Also a lot of time in Hip Hop music videos there is a crowd of people dancing to the song which shows people having s good time listening to the song which make it easier for the audience to enjoy the song. Also this genre shows a lot of props linking to wealth such as jewellery and  cars which is appealing to the audience.

Cutting to the beat (Mallory Knox)

Presentation2 Mallory Knox