Monday, 29 June 2015

Miley Cyrus Image and Digipak

Miley Cyrus has evolved over the years with her music and her public image. She started out on as a Disney character as Hannah Montana and she did this from a very young age until the shows ended.
During this time her music very upbeat and catchy which was suitable for the target audience for the show which was young girls. After the show she wanted to change her image so she was no long only thought of as Hannah Montana. She brought out her Album 'Can't be tamed' which came out in 2010.
You can see a significant difference with her image just by looking at her, she has changed her hair, she looks more mature and has changed to a more seductive image without being over the top which will persuade people to buy her CD. The colours on the CD also say a lot about the drastic change. The Hannah Montana front cover, its bright colours which appeals to a younger age group. This front cover however is limited with its colour and she stands out in all black leather, making her look more mature and grown up.

 Her latest album shows a significant difference with everything to do with her image. The most noticeable change is her hair, which she cut short and bleached blonde. Her style of music went from young pop music to RnB, she used the 'shock factor' to the public to get everyone talking about her and her music, which a lot of artists do to promote their album.
Her Digipak shows a narrative to it, she is presented covered on the front cover but inside she is shown with an open jacket and with less clothing. Her digipak shows lots of images of her new style and it shows a leaflet which can be pulled out into a poster. She is showing off the 'new her' and because she is main recognised for being Hannah Montana so people will see this revelation which will make the public want to buy the album and discover more about her. Her music became more Rap/RnB, showing a completely new artist.

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