Intertextuality references in music videos

Intertextuality is where one media text references to another. In this case, music videos show intertextuality references to the audience because people will be able to recognise where the reference has come from and will find it entertaining.

Robbie Williams- You know me

This video references to the story 'Alice in Wonderland.' He tries to show this in a humerous way to the audience by dressing as the rabbit which will attract the audience.

Madonna- Material girl

Inspired by 'Gentlemen Prefer Blondes' starring Marilyn Munroe.
Madonna's used intertextuality in this music video to the film, she references the link to using her looks to get what she wants like in the film.