Promotional vidoes

Promotional videos

 

Music videos are compromised in two image types

-          Performance clips

-          Conceptual clips- narrative and artistic

-          Majority of the videos are a combination of the two

Performance clip

-          Is a video that shows the vocalist in one or more settings

Settings

-          Can take place in different setting, perhaps with more variety.

-          The singer could be in their bedroom singing out the window they could be walking down the street.

Narrative

-          Visual story so it is easy for the audience to follow

-          The story is an idea, a ‘concept’ hence conceptual.

-          The narrative usually relates to the song in some way.

-          E.g. Radiohead ‘karma police.’

Artistic clips

-          No obvious narrative

-          Just an art form

-          More of a concept video

Combine the three element to create an effective music video.