What are the purposes of music videos?
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To sell the song and invoke a reaction it make the
audience remember the song.
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To give the audience a better understanding of the
song.
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To entertain the audience, they might do this by
dancing or some form of talent they may have.
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To help cell the CD or single or DVD, it helps create a
visual memory of the song which persuades people to buy the song or DVD.
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The music video will help the expansion of the artists
profile, to build up his/her/their success.
What are the conventions of music videos?
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Camera shot- music videos often include many different
shot types; they do this because it helps express the meaning of the song,
using shots like close-ups and longs shots etc. This helps create more meaning
behind the song.
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Mise-en-scene- The use of mise-en-scene in the music
video helps create a more interesting approach to the video and helps emphasize
the emotions of the song. They do this by the clothes they wear, with the
lighting in the video, this helps set the mood of the song.
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Editing- Jump cut are often the most used shots in
music videos, it allows shots to go from one to the other quickly and it can
change from scene to scene effectively. Cuts such a fade cuts are often used
too because they help the scenes all merge together to make it look good.
What are the styles of music videos?
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Narrative
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Visual story so it is easy for the audience to follow
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The story is an idea, a ‘concept’ hence conceptual.
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The narrative usually relates to the song in some way.
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Intertextuality
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References to other films programmes or other events.
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Illustration
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The video illustrates the narrative of the song.
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Amplification
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Works around a subject or something specific and works
around it.
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Disjuncture
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Where the music video has nothing to do with the lyrics
of the song and doesn’t link in any way.
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